You Have More Options Than You Think
If you're self-employed in Texas, you don't have to choose between paying through the nose or going uninsured. Between the ACA Marketplace, private PPOs, HSA strategies, and the self-employed tax deduction, most self-employed Texans can build coverage that protects them and makes financial sense.
This guide is the educational companion to our Self-Employed Health Insurance service page. The service page covers what we do; this guide covers what you should understand before we talk.
The Three Main Paths
1. ACA Marketplace. Subsidized for households in the right income range. Plans cover Essential Health Benefits, no pre-existing condition exclusions. Best when your expected net income qualifies for premium tax credits.
2. Private PPO (off-exchange). No subsidies, but broader networks, year-round enrollment, and more plan-design variety. Best for higher earners who don't qualify for meaningful subsidies, or who need to enroll outside Open Enrollment.
3. Spouse's employer plan. Often the cheapest option if available — employer subsidies usually beat individual market pricing.
See our Marketplace vs Private PPO guide for a deeper side-by-side.
The Self-Employed Health Insurance Tax Deduction
One of the most underused benefits of being self-employed: you can generally deduct the premiums you pay for medical, dental, and qualified long-term care insurance — for yourself, your spouse, and dependents — as an adjustment to income on Schedule 1.
This isn't an itemized deduction. It reduces your AGI directly. Even better, it doesn't require running your insurance through a business expense account.
Caveats:
- You can't deduct more than your net self-employment income for the year.
- You can't take the deduction for any month you were eligible for employer coverage (yours or a spouse's).
- S-Corp owners have different rules — premiums must be reported on a W-2 and meet specific structuring requirements.
Always confirm with your CPA, but assume this deduction is on the table.
HSAs for the Self-Employed
A Health Savings Account (HSA) is one of the most powerful tax vehicles in the U.S. tax code — and self-employed folks often benefit the most from it.
- Contributions are pre-tax (deductible)
- Growth is tax-free
- Withdrawals for qualified medical expenses are tax-free
- After 65, withdrawals for any reason are taxed like a traditional IRA
To contribute to an HSA, you must be enrolled in an HSA-eligible high-deductible health plan (HDHP). For 2026, contribution limits are $4,300 self-only / $8,550 family (subject to IRS annual adjustments).
If you can afford to fund the HSA on top of premiums, the math often beats a richer plan with a lower deductible.
Estimating Income for Marketplace Subsidies
Self-employed income is notoriously bumpy, which makes Marketplace subsidy estimation tricky. A few practical rules:
- Use your net self-employment income (after business expenses), not gross revenue.
- Include any spouse income, investment income, and traditional retirement distributions.
- If you're not sure, estimate conservatively (higher than you expect) — under-reporting can trigger a subsidy repayment at tax time.
- Update your Marketplace application mid-year if a large project or contract changes your annual outlook.
Common Mistakes
- Assuming you don't qualify for subsidies and skipping the Marketplace quote
- Buying a short-term medical plan as your long-term solution
- Picking the cheapest plan and discovering it doesn't include your doctor or hospital
- Missing the self-employed deduction at tax time
- Not building dental and vision into the annual budget
Where to Go Next
Once you understand the basics, your next steps depend on whether you're shopping during Open Enrollment, transitioning out of W-2 employment, or hitting a Special Enrollment Period. Either way, a 20-minute call with a licensed advisor saves a lot of wasted research.
Start here:

